Cartell.ie developed a mathematical model based on two years of advertised car prices from Ireland's leading used car sales site Carzone.ie, plus Autotrader.ie and also from Adverts.ie, taking into account more than 200,000 data points. Given that used cars are individually unique, prices were mathematically normalised to a value representative of 50,000km for 2011 cars.
Of the nine categories examined (including both petrol and diesel models in each class size), Toyota ranked first in seven out of nine categories. The ranking were as follows;
Mr. David Shannon, Managing Director of Toyota Ireland said, "When it comes to buying a new car, the assessment of true value goes well beyond the initial retail price. People need to consider not only the day to day running costs, but also the total cost of ownership - including what the value of their car is when it comes time to change it."
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